{"id":6993,"date":"2007-05-09T15:21:00","date_gmt":"2007-05-09T20:21:00","guid":{"rendered":"https:\/\/nstperfume.com\/2007\/05\/09\/aveda-yatra-pure-fume-spirit-fragrance-review\/"},"modified":"2009-05-04T14:16:50","modified_gmt":"2009-05-04T18:16:50","slug":"aveda-yatra-pure-fume-spirit-fragrance-review","status":"publish","type":"post","link":"https:\/\/nstperfume.com\/2007\/05\/09\/aveda-yatra-pure-fume-spirit-fragrance-review\/","title":{"rendered":"Aveda Yatra Pure-fume Spirit ~ fragrance review"},"content":{"rendered":"

\"Indra\"I remember when Aveda<\/a> produced a wide variety of perfume blends (inspired by places and cultures around the world) that were sold in small dark-brown spray bottles. I wore several of those scents and was upset when the line was discontinued. I haven\u2019t paid attention to Aveda perfumes (or should I say \u201cPure-fumes\u201d) since the demise of those light and pleasing colognes, so when I was in an Aveda salon recently, I tried the brand-new Yatra.<\/p>\n

Yatra means \u201cpilgrimage\u201d or \u201cspiritual quest\u201d in Sanskrit. In Yatra\u2019s product announcement, its aroma-therapeutic use is said to \u201cbalance mind and body, enhance meditation and contemplation.\u201d<\/p>\n

Yatra was created by chief Aveda perfumer Ko-ichi Shiozawa, who describes himself charmingly as \u201cMother Nature\u2019s messenger \u2014 connecting you with her through aromas<\/em>.\u201d (Ko-ichi Shiozawa has impeccable environmental credentials and was probably a shoo-in for the messenger position.) Aveda uses natural essences (organic when possible) to scent its products and advocates protective management of the world\u2019s natural resources.<\/p>\n

Yatra contains sandalwood (harvested from sustainable forests in Australia), organic rose, organic lavender and rose geranium. The sales person at Aveda warned me about the top notes of Yatra: \u201cIt\u2019s REALLY strong,\u201d she said. She advised I smell the perfume on paper first but I braved the premier spritz on my skin. Yatra\u2019s strength did not bother me, I love powerful overtures in perfumery, but the aroma was disconcerting. I will be demure and say the opening accord smells of a certain (sugared<\/em>) body fluid<\/em>. I believe this uric aroma is created by a clash between rose geranium, lavender and sandalwood. But Yatra\u2019s gong-like opening is brief \u2014<\/em> the scent settles down in seconds to a warm rose geranium and sandalwood aroma. (I can\u2019t detect much lavender.)<\/p>\n

Sandalwood is the main ingredient in Yatra and it is an \u201cactive\u201d sandalwood: it starts as a \u201cgreen\u201d sandalwood, then morphs into a butter-sandalwood, then a sandalwood cookie. I like all these phases (which appear in quick succession). Australian sandalwood doesn\u2019t seem to possess the strength and depth of Indian sandalwood; Yatra\u2019s sandalwood smells \u201cyoung\u201d and fresh. (If you like your sandalwood deep and resinous you may find Yatra too ethereal.)<\/p>\n

Yatra ends with a sweet, soft sandalwood scent \u2014 mixed with what smells like \u2018crystalline\u2019 vanilla (light, non-foody).<\/p>\n

From Yatra\u2019s beginning to its disappearance takes about 90 minutes on my skin; at $70 for 30 ml of perfume this is a pricy \u2018cologne-like\u2019 scent. I bet the fleeting nature of Yatra is due to Ko-ichi Shiozawa\u2019s reliance on natural essences and avoidance of chemical fixatives. Yatra is perfect for days when a simple, close-to-the-skin scent is all you want to wear, or if you plan to switch scents midday. Yatra can be used by either sex and in any season; since sandalwood fragrances are good hot-weather alternatives to citrus colognes, Yatra would be perfect for warm summer nights.<\/p>\n

Aveda Yatra is $70 for 30 ml and can be purchased in Aveda salons or at aveda online<\/a>.<\/p>\n

Note: image of Nepalese Indra statue by Kevin.<\/p>\n

Read the rest of this article »<\/span><\/a><\/p>","protected":false},"excerpt":{"rendered":"

IndraI remember when Aveda<\/a> produced a wide variety of perfume blends (inspired by places and cultures around the world) that were sold in small dark-brown spray bottles. I wore several of those scents and was upset when the line was discontinued. I haven\u2019t paid attention to Aveda perfumes (or should I say \u201cPure-fumes\u201d) since the demise of those light and pleasing colognes, so when I was in an Aveda salon recently, I tried the brand-new Yatra. <\/p>\n

Yatra means \u201cpilgrimage\u201d or \u201cspiritual quest\u201d in Sanskrit. In Yatra\u2019s product announcement, its aroma-therapeutic use is said to \u201cbalance mind and body, enhance meditation and contemplation.\u201d <\/p>\n

Yatra was created by chief Aveda perfumer Ko-ichi Shiozawa…<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[329,25],"class_list":{"0":"post-6993","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-perfume-talk","7":"tag-aveda","8":"tag-natural-perfume","9":"entry"},"_links":{"self":[{"href":"https:\/\/nstperfume.com\/wp-json\/wp\/v2\/posts\/6993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nstperfume.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nstperfume.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nstperfume.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/nstperfume.com\/wp-json\/wp\/v2\/comments?post=6993"}],"version-history":[{"count":0,"href":"https:\/\/nstperfume.com\/wp-json\/wp\/v2\/posts\/6993\/revisions"}],"wp:attachment":[{"href":"https:\/\/nstperfume.com\/wp-json\/wp\/v2\/media?parent=6993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nstperfume.com\/wp-json\/wp\/v2\/categories?post=6993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nstperfume.com\/wp-json\/wp\/v2\/tags?post=6993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}