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In 1960, Avon<\/a> launched a perfume it called “Unforgettable”. By 2011, it had forgotten all about it. “It is a very, very old fragrance,” the polite Indian gentleman with the unlikely name of Fabian told me on via Avon’s customer service phone number. “It has been wiped from the database.”<\/p>\n “Someone must have records on it somewhere,” I told him. “Do you think you could get me the phone or an email for Avon’s PR firm?”<\/p>\n “Just a moment, ma’am,” Fabian said. “I will see what I can do.” While I waited I fed the cat with my free hand and started stripping the bed for the wash. I didn’t have a lot of confidence even if he did come through with a contact number that Avon’s public relations people would be very helpful. In my experience, PR firms for niche fragrances are really responsive, but for the big boys \u2014\u00a0Est\u00e9e Lauder<\/a> and Nina Ricci<\/a>, for instance \u2014\u00a0Now Smell This’s million-plus monthly page views don’t seem to mean a lot.<\/p>\n Fabian was back. Skirting my request for a contact in public relations, he said, “Thank you for waiting, ma’am. I tried very, very hard to get information about Unforgettable, but it is very old. It was wiped completely from the database.” Well. Unforgettable indeed.<\/p>\n Good thing I have my Avon Fragrance Demonstrator from the early 1960s. The Demonstrator is a set of ten, one-dram samples of fragrances in a slender pink and gold box with “Whatever You Wear, Wear Fragrance” emblazoned across it in script. Inside is a card with a quick description of its fragrances. For Unforgettable it says: “Magnificent floral composition\/undertones of moss and wood notes\/Romantic as favorite yesterdays, exciting as tomorrow!” It’s the only fragrance description that rates an exclamation point.<\/p>\n Unforgettable got the most use in the Fragrance Demonstrator and its dram bottle is only half full. Thanks to Goodwill, I have a three-ounce cologne in one of Avon’s pink, rubberized spray bottles with a gold collar and cap. It was so charmingly retro that it’s the only perfume I’ve bought solely for the bottle.<\/p>\n To me, Unforgettable smells like an aldehydic floral-woody chypre. Thinking it smelled familiar, I pulled out my bottle of Millot Cr\u00eape de Chine<\/a>, and they’re similar, except that Unforgettable is less woody, more rosy, and more powdery with a hint of musk. It smells clean and feminine and smacks of good old-fashioned perfumery. Unforgettable’s drydown shares the almost clean, mineral smell I get in chypres Molyneux Quartz and Est\u00e9e Lauder Azur\u00e9e.<\/a><\/p>\n It makes sense to me that Avon might capitalize on the popularity of certain perfumes by making similar fragrances. I don’t know when Unforgettable was discontinued, and I suspect it lived a healthy life, but when it came to light in 1960, perfumes of its kind were already a dying breed. Cr\u00eape de Chine itself was discontinued eight years after Unforgettable’s launch. The crisp green chypre was on the vanguard.<\/p>\n I don’t think I’ll wear Unforgettable much, but the cologne spray is so nostalgic and fleeting I like having it around to wear when I watch late 1950s movies or sort through the tangles of costume jewelry in my vanity.<\/p>\n Avon Unforgettable is discontinued, but if you keep an eye out, you’ll find it at yard sales and in thrift stores everywhere. If you’re lucky, it might even come in a bottle shaped like a poodle or a parrot (the head is its lid).<\/p>\n Read the rest of this article »<\/span><\/a><\/p>","protected":false},"excerpt":{"rendered":" In 1960, Avon<\/a> launched a perfume it called “Unforgettable”. By 2011, it had forgotten all about it. “It is a very, very old fragrance,” the polite Indian gentleman with the unlikely name of Fabian told me on via Avon’s customer service phone number. “It has been wiped from the database.”<\/p>\n “Someone must have records on it somewhere,” I told him. “Do you think you could get me the phone or an email for Avon’s PR firm?”<\/p>\n “Just a moment, ma’am,” Fabian said. “I will see what I can do.” While I waited I fed the cat with my free hand and started stripping the bed for the wash. I didn’t have a lot of confidence even if he did come through with a contact number that Avon’s public relations people would be very helpful. In my experience, PR firms for niche fragrances are really responsive, but for the big boys \u2014 Est\u00e9e Lauder<\/a> and Nina Ricci<\/a>, for instance \u2014 Now Smell This’s million-plus monthly page views don’t seem to mean a lot.<\/p>\n Fabian was back. Skirting my request for a contact in public relations, he said, “Thank you for waiting, ma’am. I tried very, very hard to get information about Unforgettable, but it is very old. It was wiped completely from the database.” Well. Unforgettable indeed…<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[159,12],"class_list":{"0":"post-49627","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-perfume-talk","7":"tag-avon","8":"tag-dearly-departed","9":"entry"},"_links":{"self":[{"href":"https:\/\/nstperfume.com\/wp-json\/wp\/v2\/posts\/49627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nstperfume.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nstperfume.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nstperfume.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/nstperfume.com\/wp-json\/wp\/v2\/comments?post=49627"}],"version-history":[{"count":0,"href":"https:\/\/nstperfume.com\/wp-json\/wp\/v2\/posts\/49627\/revisions"}],"wp:attachment":[{"href":"https:\/\/nstperfume.com\/wp-json\/wp\/v2\/media?parent=49627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nstperfume.com\/wp-json\/wp\/v2\/categories?post=49627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nstperfume.com\/wp-json\/wp\/v2\/tags?post=49627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Possibly of interest<\/h2>\n
Avon LYRD Artisan Cannabis Oud ~ new fragrance<\/a><\/div>Avon Imari Amor ~ new fragrance<\/a><\/div>Avon LYRD Coastal Lotus ~ new fragrance<\/a><\/div><\/div>\n<\/p>\n