{"id":118020,"date":"2014-10-23T14:34:15","date_gmt":"2014-10-23T18:34:15","guid":{"rendered":"https:\/\/nstperfume.com\/?p=118020"},"modified":"2014-10-23T14:36:10","modified_gmt":"2014-10-23T18:36:10","slug":"aramis-by-aramis-fragrance-review-a-rant-in-defense-of-the-aging-and-old","status":"publish","type":"post","link":"https:\/\/nstperfume.com\/2014\/10\/23\/aramis-by-aramis-fragrance-review-a-rant-in-defense-of-the-aging-and-old\/","title":{"rendered":"Aramis by Aramis ~ fragrance review &amp; A Rant in Defense of the Aging and Old"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-118023\" src=\"https:\/\/nstperfume.com\/wp-content\/uploads\/2014\/10\/aramis.jpg\" alt=\"Aramis advert\" width=\"409\" height=\"250\" srcset=\"https:\/\/nstperfume.com\/wp-content\/uploads\/2014\/10\/aramis.jpg 409w, https:\/\/nstperfume.com\/wp-content\/uploads\/2014\/10\/aramis-300x183.jpg 300w\" sizes=\"auto, (max-width: 409px) 100vw, 409px\" \/><\/p>\n<p>I&#8217;ve been meaning to review Aramis<sup>1<\/sup> for <em>years<\/em> (it&#8217;s a classic, and I&#8217;ve never tried it!)\u00a0Reading two articles back to back last week, randomly, led me to the perfume counter\u00a0for a fresh Aramis sample&#8230;and this review. These articles have apt connections to the \u201cold-man\u201d perfume that is Aramis (it was first released in 1964 and is regularly disparaged by men, and women, on perfume forums as being \u201cold\u201d fashioned and, thus, un-wearable today).<\/p>\n<p>First up was an interview with Frances McDormand, talking about <a href=\"http:\/\/www.nytimes.com\/2014\/10\/19\/arts\/frances-mcdormand-true-to-herself-in-hbos-olive-kitteridge.html?src=me&amp;_r=1\">aging in The New York Times<\/a>:<\/p>\n<blockquote>\n<p>We are on red alert when it comes to how we are perceiving ourselves as a species. There\u2019s no desire to be an adult. Adulthood is not a goal. It\u2019s not seen as a gift. Something happened culturally: No one is supposed to age past 45 \u2014 sartorially, cosmetically, attitudinally. Everybody dresses like a teenager. Everybody dyes their hair. Everybody is concerned about a smooth face.<\/p>\n<\/blockquote>\n<p>She continued:<\/p>\n<blockquote>\n<p>I have not mutated myself in any way. Joel [Coen, her husband] and I have this conversation a lot. He literally has to stop me physically from saying something to people \u2014 to friends who\u2019ve had work. I\u2019m so full of fear and rage about what they\u2019ve done.<\/p>\n<\/blockquote>\n<p>Frances and I part ways here; I could care less if others inflate their faces with fillers to the point that their heads resemble basketballs. And if someone prefers blonde hair to gray? Go for it. (I\u2019m betting some of her \u201cmutated\u201d friends will think twice before accepting a dinner invitation from the Coens! And some of The Mutations may themselves think, when looking at Ms McDormand: <em>\u201cGod, Frances\u2026at least use some retinol!\u201d <\/em>All&#8217;s fair when criticism of one&#8217;s looks is concerned.)\u00a0<\/p>\n<p>The second article I read was in GQ: an <a href=\"http:\/\/www.gq.com\/life\/how-to\/201410\/roja-dove-custom-perfume\">overly-fawning interview of Roja Dove<\/a> (conducted by a guy who knows nothing about perfume). GQ must have a rather unlearned\/uninitiated readership\u2026so many GQ articles are written in this style of &#8220;XYZ for Dummies&#8221; \u2014 in this case, the topic is perfume. In the article, Dove names &#8220;Five Scents That&#8217;ll Drive Women Wild&#8221;; they are \u2014 Santos de Cartier, <a href=\"https:\/\/nstperfume.com\/2011\/02\/02\/chanel-antaeus-fragrance-review\/\">Chanel Antaeus<\/a>, <a href=\"https:\/\/nstperfume.com\/2006\/03\/02\/fragrance-review-terre-dhermes-by-hermes\/\">Terre d\u2019Herm\u00e8s<\/a>,\u00a0Roja Parfums Reckless Pour Homme, and today&#8217;s subject, Aramis.<\/p>\n<p>The Dove article led me to many comment streams off GQ<em>\u2019s<\/em>\u00a0website and the overriding theme was: &#8220;<em>what does an old gay man know about driving women wild?\u201d<\/em> (The article gives Dove\u2019s age as 58.) Again and again, the word \u201cold\u201d was used as an insult (and nothing makes <em>me<\/em> want to go into a rage\u00a0\u00e0 la McDormand more than people using words like \u201cold,\u201d \u201cugly,\u201d \u201cfat\u201d and \u201cpoor\u201d as put-downs. Earth to perfume trolls: lots of \u201cold\u201d gay men run the fashion, design, perfume and high-tech worlds, producing products that not only drive women wild, but men, too.<\/p>\n<p>Aramis<em> is<\/em> 50 years old (so its first wearers are now, probably, 68 years old and up); and just like being a middle child, being middle aged in the perfume world puts you at a disadvantage in 2014. Lots of perfumes still exist from the late 19th century and early 20<sup>th<\/sup> century and are beloved and in lucrative production. Perfumes from the 1960s through the 1980s\u2026well, they come with baggage (in many instances, suitcases, trunks and cargo holds full of strong aldehydes and powerful oak moss). The Aramis I\u2019m reviewing is &#8220;basic&#8221; Aramis as it exists today&#8230;no doubt reformulated many times since 1964.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-118026\" src=\"https:\/\/nstperfume.com\/wp-content\/uploads\/2014\/10\/aramis3.jpg\" alt=\"Vintage Aramis adverts\" width=\"400\" height=\"200\" srcset=\"https:\/\/nstperfume.com\/wp-content\/uploads\/2014\/10\/aramis3.jpg 400w, https:\/\/nstperfume.com\/wp-content\/uploads\/2014\/10\/aramis3-300x150.jpg 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/p>\n<p>Aramis opens with a burst of warm citrus and cool aldehydes, accented by oak moss. I&#8217;ve read about the notorious manly, armpit aroma that older versions of Aramis possessed; today, there is still a fleeting masculine skin\/sweat note in Aramis\u2019 mid-development, but this note or accord says the Aramis man may have exerted himself through a long day, but that day certainly started with a shower and maybe some sandalwood-scented talcum powder on his armpits. The current version of Aramis, to my nose, has no cumin\/raunchiness.<\/p>\n<p>Light clove, accompanied by a sweet herbal bouquet, appears in Aramis\u2019 heart notes, and the spices have a leather-edge. Like many of the older Est\u00e9e Lauder perfumes, there is an \u201celixir\u201d vibe about Aramis\u2026nothing here is light and airy, super-clean or simple\u2026there\u2019s density and complexity \u2014\u00a0but nothing weird is going on either. A meaty sage note leads to Aramis\u2019 base: a rounded accord of woody notes (patchouli and vetiver are discernible) with a tad more moss (but this time it&#8217;s a bit smoky).<\/p>\n<p>Verdict: Aramis does not smell like any perfume being made in the last 25 years. Men in their 20s and 30s (and perhaps their girlfriends) are used to fresh, clean, sporty fragrances, perfumes with a synthetic vibe that broadcast themselves far and wide. Who cares if these fragrances smell like candy, shampoo or detergent? Aren\u2019t those <span style=\"text-decoration: underline;\">nice<\/span> smells? (And come to think of it&#8230;&#8221;youthful,&#8221; too?)<\/p>\n<p>I like Aramis. But as I&#8217;ve admitted in the past, I enjoy oak moss light and smooth and coy\u2026I don\u2019t like it to dominate a composition. \u00a0That said, I think adventurous men and women \u2014\u00a0of any age \u2014\u00a0should give Aramis a try; it\u2019s a landmark of sorts in masculine perfumery. Thinking of dear &#8220;old&#8221; Aramis led me back to McDormand, whose words can, if tweaked, just as easily be applied to a venerable perfume as to an older person:<\/p>\n<blockquote>\n<p>Looking old, she said, should be a boast about experiences accrued and insights acquired, a triumphant signal &#8220;that you are someone who, beneath that white hair, has a card catalog of valuable information.&#8221;<\/p>\n<\/blockquote>\n<p>Aramis is available in drugstores, department stores and at online perfume discounters.<\/p>\n<p>1. Perfumer <a href=\"https:\/\/nstperfume.com\/perfumers-a-to-e\/#BernardChant\">Bernard Chant<\/a>; listed fragrance notes: bergamot, myrtle, clove, clary sage, patchouli, sandalwood, vetiver, oak moss<\/p>\n<h2 class=\"display-posts-title\">Possibly of interest<\/h2>\n<div class=\"display-posts-listing\"><div class=\"listing-item\"><a class=\"title\" href=\"https:\/\/nstperfume.com\/2026\/03\/10\/aramis-intuition-intense-new-fragrance\/\">Aramis Intuition Intense ~ new fragrance<\/a><\/div><div class=\"listing-item\"><a class=\"title\" href=\"https:\/\/nstperfume.com\/2025\/05\/07\/aramis-intuition-new-fragrance\/\">Aramis Intuition ~ new fragrance<\/a><\/div><div class=\"listing-item\"><a class=\"title\" href=\"https:\/\/nstperfume.com\/2019\/07\/25\/aramis-special-blend-new-fragrance\/\">Aramis Special Blend ~ new fragrance<\/a><\/div><\/div>\n<p><a href=\"https:\/\/nstperfume.com\/2014\/10\/23\/aramis-by-aramis-fragrance-review-a-rant-in-defense-of-the-aging-and-old\/\">Read the rest of this article <span class=\"meta-nav\">&raquo;<\/span><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-118023\" src=\"https:\/\/nstperfume.com\/wp-content\/uploads\/2014\/10\/aramis.jpg\" alt=\"Aramis advert\" width=\"409\" height=\"250\" srcset=\"https:\/\/nstperfume.com\/wp-content\/uploads\/2014\/10\/aramis.jpg 409w, https:\/\/nstperfume.com\/wp-content\/uploads\/2014\/10\/aramis-300x183.jpg 300w\" sizes=\"auto, (max-width: 409px) 100vw, 409px\" \/><\/p>\n<p>I&#8217;ve been meaning to review Aramis<sup>1<\/sup> for <em>years<\/em> (it&#8217;s a classic, and I&#8217;ve never tried it!) Reading two articles back to back last week, randomly, led me to the perfume counter for a fresh Aramis sample&#8230;and this review. These articles have apt connections to the \u201cold-man\u201d perfume that is Aramis (it was first released in 1964 and is regularly disparaged by men, and women, on perfume forums as being \u201cold\u201d fashioned and, thus, un-wearable today).<\/p>\n<p>First up was an interview with Frances McDormand, talking about <a href=\"http:\/\/www.nytimes.com\/2014\/10\/19\/arts\/frances-mcdormand-true-to-herself-in-hbos-olive-kitteridge.html?src=me&amp;_r=1\">aging in The New York Times<\/a>:<\/p>\n<blockquote>\n<p>We are on red alert when it comes to how we are perceiving ourselves as a species. There\u2019s no desire to be an adult&#8230;<\/p>\n<\/blockquote>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[1215,982],"class_list":{"0":"post-118020","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-perfume-talk","7":"tag-aramis","8":"tag-bernard-chant","9":"entry"},"_links":{"self":[{"href":"https:\/\/nstperfume.com\/wp-json\/wp\/v2\/posts\/118020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nstperfume.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nstperfume.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nstperfume.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/nstperfume.com\/wp-json\/wp\/v2\/comments?post=118020"}],"version-history":[{"count":0,"href":"https:\/\/nstperfume.com\/wp-json\/wp\/v2\/posts\/118020\/revisions"}],"wp:attachment":[{"href":"https:\/\/nstperfume.com\/wp-json\/wp\/v2\/media?parent=118020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nstperfume.com\/wp-json\/wp\/v2\/categories?post=118020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nstperfume.com\/wp-json\/wp\/v2\/tags?post=118020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}